BACKGROUND

In 2020, the 3-7 year old students from Rose Court in Headingley will relocate to Alwoodley Gates

OBJECTIVES

To retain parents & children at Rose Court reassuring them of the benefits of moving into Alwoodley Gates

Drive awareness & acquisition in the core heartland area

THE SOLUTION

Undertook geo-demographic analysis to understand consumers and catchments

MIB delivered a bespoke localised multi layered campaign highly targeted to maximise impact and restrict wastage

Core channels included Mobile, Radio, Print & Out of Home

THE RESULTS

MIB significantly reduced historic direct rates across all media channels and negotiated guaranteed over delivery on digital inventory

Thereby increasing cost efficient reach and frequency across the target audience

Applications were up 30% year on year.  Across the whole school they increased 25%

We worked with Media Intelligence Bureau on the advertising and digital aspect of our Rose Court relocation campaign. They were brilliant to work with, very professional, knowledgeable and helpful. We are delighted with the results of the campaign which far exceeded our expectations”. Helen Clapham – Director of External Relations GSAL