It’s now possible to apply a more location-centric approach to paid social advertising. ‘Geo-social’ enables brands to capitalise on real… Read more Supercharge Your Social!
Influencer marketing – it’s not all about the followers
Influencer marketing is on the rise. 90% of all marketers find ROI from influencer marketing comparable to, or better than,… Read more Influencer marketing – it’s not all about the followers
Don’t underestimate the door drop for converting awareness into action
The humble door drop was once regarded as a somewhat blunt tool, but more sophisticated audience targeting in terms of… Read more Don’t underestimate the door drop for converting awareness into action
Are you prepared to capitalise on a virtual Christmas?
A study from data analysis consulting company Edge by Ascential found that UK consumers are expected to make permanent changes… Read more Are you prepared to capitalise on a virtual Christmas?
Five tips for becoming a media commentator
Ever wonder why it always seems to be the same old faces being asked for commentary on a particular subject?… Read more Five tips for becoming a media commentator
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