In Kantar’s 2021 media trends and predictions, the value of data and analytics is listed as one of the ten… Read more Realising the potential of your owned data
Author: mediaintelligencebureau
The Pendulum Effect – understanding the impact of your brand communications
Our guest blogger, Dominic Geary, shares his thoughts on the Pendulum Effect – and how to avoid it! Dominic is… Read more The Pendulum Effect – understanding the impact of your brand communications
5 tips for breaking writer’s block
Our PR and Communications specialist, Emma Bull, shares some practical tips for breaking through the block. There’s nothing worse than… Read more 5 tips for breaking writer’s block
Why personalisation is the key to increasing your market share
In a webinar hosted by the Deputy Editor of PR Week, John Harrington, he outlined nine trends shaping modern PR… Read more Why personalisation is the key to increasing your market share
Make more of your media spend through barter
The mention of bartering may conjur up images of farmers exchanging bushels of wheat for other goods, or for those… Read more Make more of your media spend through barter
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