It’s now possible to apply a more location-centric approach to paid social advertising. ‘Geo-social’ enables brands to capitalise on real world behaviours and nuances to improve effectiveness.

We are one of a number of selected partners who has access to a unique technology solution that utilises mobile location data to identify ‘hyper-local’ areas in which a target audience spends their time. Unlike typical datasets such as CRM, census etc therefore, it is able to consider not only where they live but where they work, travel, socialise etc.

Using location history audience segments for social allows an advertiser to target users who have visited specific retailers, shopping centres, leisure destinations, food and drink establishments and public transport locations for example – in a GDPR compliant manner of course! On a product based level, it is able to consider distribution footprints, current stock levels and partner support requirements and on an infrastructure level can utilise data regarding store locations, catchment areas, travel times and amenities.

As a result, advertisers are able to divert budgets into their highest performing locations, measure creative preference at a hyperlocal level and ensure client location requirements are maintained, such as minimum thresholds. These key learnings are also able to inform other media such as out of home and door drops, helping to optimise a campaign’s overall effectiveness.

Further to this, it provides an end-to-end solution that takes the heavy lifting out of planning, constructing and managing more complicated, multi-layered social campaigns. Think of a retailer with multiple store locations and for each, multiple audiences, creative, copy and call to actions that they want to experiment with and imagine this can all be managed and reported on through an expert third party.

Sound interesting? Then get in touch to find out more and receive a no-obligation geo-social proposal for your business.